Universal Principles of Design

William Lidwell


Universal Principles of Design is a comprehensive, cross-disciplinary encyclopedia, now with fully updated existing entries and expanded with 75 new entries to present a total of 200 laws, guidelines, and considerations that are important to successful design.

Richly illustrated and easy to navigate, this essential design guide pairs clear explanations of every design concept with visual examples of the ideas applied in practice. Each principle is presented in a two-page format. The left-hand page contains a succinct definition and a full description of the principle, examples of and guidelines for its use, and side notes that provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

The book is organized alphabetically so that principles can be easily and quickly referenced by name. From the Abbe Principle to the Zeigarnick Effect, every major design concept is defined and illustrated. A landmark reference for designers, engineers, architects and students, this book has become the standard for anyone seeking to broaden and improve their design expertise, explore brainstorming ideas and improve the quality of their design work.


  • Format
  • Pages
  • Size
    260 x 225mm
  • Publisher
    Rockport Press
  • ISBN
Stock Code
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