Marketing Fashion

Harriet Posner

Description

This is a practical guide to the fundamental principles of marketing and branding. The book explains key theoretical concepts, illustrating how they are applied in practice within the global fashion and retail industry. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to fashion students as well as those contemplating a career within the fashion industry.

Details

  • Format
    Paperback
  • Pages
    224
  • Size
    255 x 215mm
  • Publisher
    Laurence King
  • ISBN
    9781856697231
Stock Code
110389
Retail Price
$55
Regular Price
$55.00
Our Price
$19.99
1 in stock for immediate dispatch
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