Making & Marketing a Successful Art & Craft Business

Fiona Pullen

Description

A revised and updated edition of Craft a Creative Business, this is a must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business.

Fiona Pullen covers every aspect of setting up a small creative business clearly and simply; giving advice on the importance of identifying markets, focusing on a USP (unique selling point), assessing the competition, making sure the price is right and setting goals. Also included are sections on product photography and videography, branding and legal matters.

Particular emphasis is placed on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media. Every chapter is supported by practical activities to help you apply the lessons to your business, along with insights and advice from dozens of successful business professionals.

Look inside the book.

Details

  • Format
    Paperback
  • Pages
    96
  • Size
    210 x 170mm
  • Publisher
    Search Press
  • ISBN
    9781782215295
Status
Order now for dispatch in 10 to 14 days
Stock Code
180974
Our Price
$36.99